OMMM — Nima Zargeh

/ Overview01

OMMM is a fashion project by a multicultural team, built on karma and the mandala: balance, intention and the link between people and their surroundings. The name comes from the meditative sound “OM”. The collection pairs AI-generated mandala patterns with cruelty-free, eco-conscious materials.

I played a key role in shaping the concept and the creative direction.

Year: 2024
Project: Team project
Role: Concepting · Creative Direction · Visual Identity
With: Anastasiia Smirnova Sai Lakshmi Rajeev

/ The idea02

Karma and the mandala.

OMMM is a fashion project developed by a multicultural team, inspired by the ideas of karma and the mandala. They stand for balance, intention and the connection between people and their environment. The name comes from the meditative sound “OM”, a symbol of inner peace and awareness.

I played a key role in shaping the core concept and in defining the project’s main creative direction.

Models and designs were created with AI.

/ First ideas, on paper03

The way I think.

Pencil first. The name, the lotus-like mandala, OM, and a question that kept coming back: how little does a garment need to say?

I drew these after the project, to show the thinking behind it. They were not part of the original process.

Logo studies: the wordmark, a mandala flower, and OM.

Sketch: karma and harmony concept — The concept in words: karma, balance, inside and outside, wear less.

Sketch: mandala motif studies — Mandala motifs: petals repeated, simplified, tried bigger and smaller.

Sketch: the motif on a coat — Where the motif sits on a coat: the back, the sleeve, and how large.

Sketch: poster studies — Posters: the mark, a figure, and plenty of space.

Sketch: hangtag and packaging studies — Hangtags, bags and packaging on recycled paper.

/ The collection04

Mandala patterns, worn.

The collection features AI-generated designs that bring mandala patterns into garments. It focuses on cruelty-free and eco-conscious materials, and explores how technology and symbolism can come together to make expressive, responsible fashion.

Draw anywhere. Everything you place is repeated and mirrored.

Draw your own
mandala.

1Choose dots, rings or petals.
2Click or drag anywhere on the blue.
3Watch it repeat and mirror around the centre.
4Change the fold, then save your mandala.

/ In the world05

The brand out in the city.

A campaign across billboards, the metro, walls and posters.

/ The brand06

Small things, same system.

Packaging, a spray box, tags, a business card, a magazine and a postcard: the identity carries over to everything people hold.

/ Conscious fashion07

Fashion as awareness.

OMMM promotes conscious fashion: it encourages mindful choices and a deeper connection between personal style, ethics and environmental impact. It treats fashion as a form of awareness, not only as aesthetics.

Models and storefront were created with AI.